The spirit of a happy life
In 2017, a group of friends who were passionate about preserving and promoting the cultural traditions of Hawaiians came together to start a brand that would embody the spirit of Aloha. In our hometown, where everyone greeted each day with happiness and friendliness, it was common to see men walking down the street wearing colorful shirts with shorts, exuding joy and fun. This stark contrasted with the traditional world of men's fashion in the capital, which felt distant and unrelatable with its message of "buy our clothes to be as fun as we are."
We also noticed that the market was flooded with Hawaiian clothes that were mass-produced and lacked authenticity. The genuine Hawaiian clothes that had defined generations of tradition and were made in Hawaii seemed to be disappearing. Aloha shirts were losing their cultural significance and craftsmanship, and there was a gap in the market for a brand that could revive and elevate this forgotten category of Hawaiian apparel.
Despite the challenging circumstances of the COVID-19 pandemic, which had left many people feeling stressed and disconnected from their roots, we were determined to create a brand that would be a visceral and irreverent response to the changing times. We wanted to build a product that would be perfect for everyday wear, from weekdays to weekends, and would embody the essence of a happy life.
Thus, Hawaiian Fun Wear was founded in 2017 with a clear vision and mission. The team maintained a consistent focus on creating well-rounded, custom-built apparel that would bring joy and happiness to the wearer's life. Every piece of fabric was carefully chosen and woven around the objective of providing the most comfortable, stylish, and authentic Hawaiian clothing possible.
What sets Hawaiian Fun Wear apart is that it is not just a brand, but a community-driven initiative. We and team behind the brand are deeply connected to the Hawaiian culture and are committed to preserving and promoting it in everything we do. We believe that our brand should not only be made in Hawaii, but also be made by and for the community. This dedication to our roots is reflected in every aspect of our business, from their designs to their partnerships with local artisans and manufacturers.
Today, Hawaiian Fun Wear is proud to be a leading brand that embodies the spirit of Aloha and celebrates the rich cultural traditions of Hawaii. Our authentic and high-quality apparel has gained a loyal following of customers who appreciate our commitment to craftsmanship.